Personal data & Cookies

When you visit our website, information is collected about you, which is used to customize and improve our content and to increase the value of your experience on the site. If you do not want information to be collected, you should delete your cookies (see instructions under cookies) and refrain from further use of the website. Below we have elaborated on which information is collected, its purpose and which third parties have access to it.

The website uses "cookies", which are text files that are saved on your computer, mobile phone etc. accordingly, with the aim of recognizing your device, remembering settings, performing statistics and making your flow on the site pleasant. Cookies cannot contain harmful code such as virus.

It is possible to delete or block cookies. See instructions: http://minecookies.org/cookiehandtering

If you delete or block cookies, advertisements may become less relevant to you and appear more frequently. You may also risk that the website does not function optimally and that there is content that you cannot access.

The website contains cookies from various third parties, which e.g. may include:

• Google - only general data, not private data such as name, address, IP etc
• General web data such as number of visitors per day, number of orders per day, though not specified in personal details. We also use our backend system to store the data you request when you create an account and to ensure your data is handled in accordance with the law.
• Facebook - Supports our online marketing by collecting information about users to promote products through partners and other platforms.

• Mailchimp - when you click that you would like to receive our newsletter and enter your information, it goes through Mailchimp. They are an email program that works according to the guidelines, so your data is safe there.

PERSONAL INFORMATION

IN GENERAL

Personal information is all kinds of information that can be attributed to you to one extent or another. When you use our website, we collect and process a number of such information. This happens e.g. by general access to content if you sign up for our newsletter, participate in competitions or surveys, register as a user, use services or make purchases via the website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographic location, and which pages you click on (interests). To the extent that you give explicit consent to this and enter the information yourself, the following are also processed: Name, telephone number, e-mail, address and payment information. This will typically be in connection with creating a login or when making a purchase.

SECURITY

We have taken technical and organizational measures against your information being accidentally or illegally deleted, published, lost, degraded or coming to the knowledge of unauthorized persons, misused or otherwise processed in violation of the law.

PURPOSE

The information is used to identify you as a user and show you the ads that are most likely to be relevant to you, to register your purchases and payments, and to be able to provide the services you have requested, such as e.g. to send a newsletter. In addition, we use the information to optimize our services and content.

PERIOD OF STORAGE

The information is kept for the period of time permitted by law and we delete it when it is no longer needed. The period depends on the nature of the information and the background for storage. It is therefore not possible to specify a general time frame for when information is deleted.

TRANSFER OF INFORMATION

Data about your use of the website, which advertisements you receive and possibly clicks on, geographic location, gender and age segment, etc. are passed on to third parties to the extent that this information is known.

We also use a number of third parties to store and process data. These only process information on our behalf and may not use it for their own purposes.

Dissemination of personal data such as name and e-mail etc. will only take place if you give consent to it. We only use data processors in the EU or in countries that can provide your information with sufficient protection.

INSIGHTS AND COMPLAINTS

You have the right to be informed about which personal data we process about you. You can also object to the use of information at any time. You can also revoke your consent for information about you to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted.